In an increasingly networked corporate world, the company-specific variables that are relevant from the perspective of crisis management have very complex relationships and dynamic interactions with a wide range of external factors (e.g., location, customers, competition, suppliers, personnel market, legal and social framework). These external interactions in turn give rise to far-reaching internal (domino) effects and interdependencies across all areas of the company (operational, financial, strategic) (Fig. 1, right). Neither in-house expertise nor personal or local consultant knowledge is therefore sufficient to generate valid, economically usable insights or to derive concrete crisis-related entrepreneurial measures. @en